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Census Group

The U.S. Constitution mandates that our nation count its population every 10 years. The 2020 Census will require counting an increasingly diverse and growing population – a snapshot of America – and it is imperative that we energize and educate people on the importance of being counted. Information gathered in the census is used to allocate federal funding for roads, hospitals and schools, as well as many other programs New Mexicans depend on.

Data from the Census Bureau shows about 43 percent of New Mexico’s population live in “hard-to-count” areas and include demographics that are consistently overlooked, and one way to reach those populations is by generating interest and inclusion in the census.

Garnett S. Stokes
UNM President

2020 Census


October 16 at 1pm ET
Census Counts + Funders Census Initiative Census Operations
Webinar Part 6: Tips for Organizers Engaging in GOTC will cover how organizers can plan their field operations – including door-to-door canvassing and community outreach. Speakers also will cover "do's and don't" and how organizers can ensure outreach plans do not inadvertently undermine Title 13 privacy protections. 
Register HERE.

October 23 at 2pm-3pm
ET Census 2020 and Disinformation
This briefing will cover: What defines disinformation/disinformation 101; How individuals and organizations can help combat disinformation; How to flag and report content to the Census Bureau and census hub groups.
RSVP here. You will then receive the webinar log-in information.

October 29 at 4PM ET: AAJC is hosting a Webinar on 
Engaging College Students on the 2020 Census
This webinar will focus on how college students, organizations, and staff can get involved in ensuring that college students are counted in the 2020 Census.  RSVP here

Why Is An Accurate Count Urgent for the Future of New Mexico?

Below are some talking points compiled by the UNM 2020 Census Complete Count Committee and our partners for use by students, staff, faculty, and community. Thank you!

Decennial Census count is part of the formula for distribution of federal funds to states and local communities.

New Mexico receives over $7 billion each year through federal programs which benefit the entire community: health care, nutrition, highways, education, housing, jobs and more that allocate funds on per capita basis.

How to help!

Apply to work with the U.S. Census bureau as a paid employee. There are thousands of job opportunities available in the state of New Mexico. These jobs are ideal for retirees, students, seniors and anyone who wants to work. 

See the pay rates

Encourage your family and friends to respond to the census online beginning March 12, 2020.

For students living at the dorms:

  • Boarding school students below the college level should be counted at the home of their parents or guardians. 
  • College students who are living at home should be counted at their home address. 
  • College students who live away from home should count themselves at the on- or off-campus residence where they live and sleep most of the time, even if they are home on April 1, 2020.
  • U.S. college students who are living and attending college outside the United States are not counted in the census.
  • Foreign students living and attending college in the United States should be counted at the on- or off-campus residence where they live and sleep most of the time.

"Every 10 years, the U.S. Census makes its way into American households, representing the purported aim of our forefathers to see every person in the nation counted, and to use those numbers to determine representation in Congress. As the 2020 census approaches, mired in complications, many are wondering… just who does the census count, and who does it leave behind?" 

Dr. Nancy Lopez, The Importance of Being Counted